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Case Study
Masttro Helps Establish A New Single Family Office
A newly established single-family office in Mexico City was formed after the family's business began to diversify—bringing with it a new set of complexities.
Family offices emerge from different wealth management needs. Pola Zaga is the head of a single family office in Mexico City that was formed after a family business began to diversify, which brought with its own complications.
“The family has been very successful, and it allowed them to expand into different lines of business,” said Pola. “As it started to be a more complex organization with different types of income and many companies in operation, that’s when they decided to start a family office.”
The new Single Family Office (SFO) was set up with a blank page approach, Pola tasked to find the best structure suited to manage the growing family assets. Through guidance from wealth advisors and research into global best practices, it was immediately clear to Pola they would need a technology solution to manage the complexity of family assets.
Software that Guides Family Office Form and Function
Masttro was not just highly recommended as a wealth management platform but was already used by one of the family advisors. After her own independent research, Pola began implementation at the close of 2021.
“Masttro was the perfect fit for us. It has so many tools and provides us so much to learn from,” said Pola. “And as a starting point, Masttro has been a guide for how we can do better, for how we should organize.”
As a newly established SFO, Pola focused their efforts into two key areas, the administrative being the first, and the financial and investments the second. Masttro played a crucial role in organizing processes within both these areas, and became indispensable to their daily operations from the start.
“I think Masttro has been a guide for how we can do better, of how we should organize ourselves. It has helped us understand where we’re standing today so we can look to the future.”
Pola Zaga
Director Single Family Office
“One of the things that Masttro gives us most is transparency, and with multiple family members active in the business, the transparency to see that everything is in there, it is important,” said Pola. “A family member had a health scare when they were younger, so they understand the importance of having things in order for whatever happens at any moment in life.”
Turning Security from a Risk into a Competitive Advantage
Security of personal and financial data is an ongoing concern to family offices, with a recent global survey showing 43% of family offices have suffered some form of cybersecurity attack in the last year.
Masttro’s military-grade encryption makes security a standout feature, coupled with the fact that the platform is designed to prevent even Masttro visibility to client data or assets.
“Our information doesn’t go through other people’s hands, and where we live that can be of concern,” said Pola. “It’s difficult for us to trust other people with delicate information, so the fact that we can manage all our own information ourselves on the platform, this is another important reason we chose Masttro.”
Intelligent data aggregation, AI automation and extensive reporting capabilities are just a few other powerful tools that Masttro puts in the hands of its users, but for family office professionals, sometimes it’s the ability to have a singular view of wealth and bring clarity to a diverse portfolio that makes the strongest impression.
“Masttro is a tool that allows you to organize complex structures and give you space to grow. It gives you the ground to understand where you’re at today, to really understand, because sometimes you think you’re somewhere, but until you analyze it and you’re able to put it in something like the Global Wealth Map, you don’t fully understand where you’re standing.”
After three years, Masttro is completely integrated into the daily work and processes for Pola and her team at the family office, but she still recalls the effect it had once they began implementation.
“I really cannot imagine how a family office works without Masttro.”
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