Most wealth management platforms stop at reporting. But single family offices today need more than performance dashboards. They need structure, clarity, and operational tools that match the complexity of their mandates – without relying on disconnected systems.
Masttro delivers exactly that.
Built with purpose by a multi-generational family office, Masttro is more than data aggregation and reporting software. It’s a complete family office management platform that replaces the need for separate systems like Salesforce, Wealthbox or Asana.
“Before Masttro, we were using a patchwork of Excel, email, and shared drives. Now, everything is connected — reporting, documents, tasks, and contacts — all in one place.”
Rather than stitching together CRMs, task trackers, and reporting tools, Masttro gives you one secure ecosystem to manage 100% of your client’s wealth operations – financial and non-financial.
Here’s how:
Most family offices don’t need a dedicated CRM like Salesforce. They need a CRM that understands complex ownership, trust and estate structures, and intergenerational governance.
Masttro’s native CRM tools let you:
For many family offices, this level of functionality satisfies every CRM requirement. You don’t need the overhead of a separate system with tools designed for retail advisors or enterprise sales teams. Masttro’s CRM is purpose-built, already embedded into your platform, and tightly connected to your reporting, vaults, and wealth structure.
“We’re not trying to be Salesforce – and for our clients, we don’t have to be. Everything they need is already on the platform. Relationships, documents, permissions – it’s already tied together.”
Mitch Nichols, Head of Solutions Engineering, Masttro
No need to subscribe to Monday.com or click around a bloated Asana dashboard. Masttro includes built-in task tools that work across your wealth structure.
These are operational tasks with context – not just to-do lists.
“Our SFO clients don’t want 10 tools. They want one. With Masttro, tasks are tied to the vaults, the assets, the users. You don’t need another software license to manage that.”
Mitch Nichols, Head of Solutions Engineering, Masttro
PDFs don’t belong in email chains. That’s why Masttro provides a comprehensive document management system as part of its offering.
It gives every asset, trust, and person in your structure a secure digital vault.
This isn’t just about convenience. It’s about audit readiness, compliance, and peace of mind.
If you're a multi-family office or registered investment advisor, Masttro complements rather than replaces your CRM.
Masttro doesn’t aim to replace marketing tools as it wasn’t designed for top-of-funnel CRM activities. Platforms like Salesforce, HubSpot, or Wealthbox may still play a critical role in your go-to-market strategy and advisor sales workflows.
That’s a different story.
If your sole mission is to manage the wealth of one ultra-high-net-worth family, you likely don’t need the complexity or cost of a retail CRM platform.
Masttro gives you everything you need to:
In this case, Masttro isn’t just a replacement for a separate CRM – it’s the solution to the CRM problem.
Many family offices invest in Salesforce, HubSpot, or Redtail but only use a fraction of the features. Masttro avoids the complexity and gives you everything you need:
What you get is a single, unified system designed for real family office complexity:
Most family offices don’t need a separate CRM when a wealth management platform like Masttro does it all.
For SFOs, Masttro replaces the sprawl. For RIAs and MFOs, it enhances the client experience and strengthens back-office execution while your CRM continues to manage prospecting and pipeline.
Ready to manage everything that matters without the tech bloat?
Let’s talk about how Masttro can streamline your wealth management workflows, securely and intelligently.