Managing wealth is about more than just finance – it's about preserving a legacy and creating the freedom to focus on what truly matters. Today, Family Office Portals have become the cornerstone for secure, unified oversight of complex portfolios. Whether you’re handling alternative investments, real estate holdings, or traditional equities, these portals can transform the way you manage data, collaborate with advisors, and maintain oversight for your family.
Below, you’ll find a curated look at six top family office portals – Masttro, Summitas, Entole, Copia Wealth Studios, Strad, and Leafplanner – along with key industry insights to help you navigate this rapidly evolving space.
“Masttro allows us to answer all the different questions from the owner’s perspective. What assets do I have? Where do I have them? Who knows about this information and who is in charge of it?” — Alejandro Bazúa, Founder, Single Family Office
This comparison table breaks down the top six family office portals by focus, features, ideal users, and pricing models. Use it to quickly assess which solution best aligns with your office’s structure, goals, and service needs.
Masttro is more than just a family office portal – it’s a purpose-built wealth management platform that gives family offices and their advisors full control and clarity over every corner of their wealth. Designed from the ground up by a multi-generational family office, Masttro offers a comprehensive view of both bankable and non-bankable assets, eliminating silos and manual spreadsheets.
Whether you're managing equity portfolios, private investments, or priceless art collections, Masttro's platform brings all wealth data into a single, secure digital ecosystem, and delivers a powerful, intuitive digital experience.
1. Global Wealth Map
Visualize ownership structures across trusts, LLCs, and family members. The Global Wealth Map is a digital representation of your estate, consolidating all legal entities and assets – no other family office portal provides this level of estate visualization or asset detail.
2. Direct Data Deeds
Unlike most family office portals that rely on third-party providers to access data from financial custodians, Masttro has direct data feeds with over 600 financial institutions. This means less risk and more accuracy for trusted, seamless data aggregation.
3. Alternatives Reporting
AI-powered document management automates the messy world of alternatives: private equity, venture capital, real estate, and more. Automated capital calls, valuations, and seamless document ingestion mean real-time reporting is possible for your entire portfolio, for all asset classes.
4. Secure Visibility
Data privacy isn’t a feature, it’s a foundation. With multi-factor authentication and military-grade encryption, even Masttro employees have no visibility on user AUM, and client investment data is secure at all times.
5. Pre-Built & Custom Dashboards
Access 200+ pre-built dashboards or create custom ones for performance, geographic exposure, and portfolio allocation. The UI is modern, intuitive, and fully branded to your family office’s identity.
Unlike platforms focused on institutional reporting or RIAs, Masttro was built from the wealth owner’s seat. It offers:
Masttro offers fixed annual pricing that is not related to AUM. Schedule a personalized demo to explore how this best-in-class family office portal can streamline your operations and deepen your client relationships.
Summitas is a secure communication and collaboration platform, aiming to organize, protect, and share everything digital through a single portal. It lets users share confidential information within a members-only portal and also securely distribute it outside this protected space.
Summitas excels where governance and holistic lifestyle services converge. If your family office values dynamic communication and streamlined administration, consider exploring their portal.
Their plans are tiered. For specific details, visit Summitas.com. They also host in-person showcases for deeper exploration.
Entole is positioned as a 'central command center for all family governance needs' that specializes in advanced financial reporting solutions, offering tight security and powerful analytics for sophisticated families and their advisors.
Entole’s emphasis on metrics and performance aligns well with private wealth management firms contending with intricate structures, delivering clarity on an otherwise complex spectrum of assets.
Custom pricing is available via Entole.family. They also participate in industry events to offer demos and connect with prospective clients.
Copia focuses on wealth visualization, crafting dashboards that give wealth advisors and family office professionals a clear view of both traditional and alternative investments.
Copia places a premium on accessible, visual representations of data, empowering you to make quick decisions or pivot strategies with confidence.
Request a tailored solution at CopiaWealthStudios.com. They support offices of all sizes, offering demos that showcase their depth of analytics.
Strad is built for advisors and wealth managers. By leveraging cloud-based technology, Strad enables advisors to provide a Virtual Family Office service and portal capabilities to clients.
Strad provides a virtual Family Office experience to help family advisors stay out in front of risks, more effectively find opportunities, and continue to be their family's most trusted professional.
Strad’s pricing model is based on the scope of services. Find more at Strad.com.
Leafplanner is oriented around legacy and governance, doing the heavy lifting to help families structure their estates, outline future leadership, and maintain seamless communication across generations.
Leafplanner excels at bridging today’s family needs with tomorrow’s generational planning – great for families prioritizing smooth transition for future family leaders with the aim to support and preserve family legacy.
Pricing is determined by estate complexity. Visit Leafplanner.com for more information and to schedule a consultation.
Below, we expand on the critical factors to keep top of mind when comparing family office portals. Whether you’re consolidating global assets, safeguarding sensitive data, or seeking a user-friendly experience for multiple stakeholders, these considerations will help you select a family office portal that complements your family office needs.
By thoroughly evaluating these factors, you’ll be well on your way to finding a platform that balances robust security, intuitive design, and all-encompassing asset coverage. The result? A smoother, more strategic approach to managing family wealth – without sacrificing the flexibility and confidentiality your office deserves.
It’s a centralized, digital platform that aggregates all your wealth data, from real estate and collectibles to equities and private funds, while offering user-friendly reporting and collaboration tools.
Masttro underscores holistic visibility, robust security, and deep customization, making it a compelling choice for advisors who serve ultra-wealthy families with complex asset mixes. It's a family office portal and so much more.
From full-spectrum reporting to secure messaging and real-time collaboration, Family Office Portals are revolutionizing how families and their advisors manage wealth. Whether you opt for Masttro, Summitas, Entole, Copia Wealth Studios, Strad, or Leafplanner, you’re ultimately enhancing the clarity and protection of your family’s financial future. By aligning with a portal that integrates seamlessly, prioritizes security, and adapts to your unique needs, you pave the way for more strategic decision-making, smoother operations, and a well-rounded wealth legacy.
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