Masttro Unveils Major Rebrand to Cement Its Position as Thought Leader in Wealth Tech

July 18, 2023
| By
Michael Melia
blue background with the masttro logo in white letters and the white logo image next to it

Today we are thrilled to share some big news. Masttro has been on an amazing journey over the past decade, revolutionizing the wealth tech industry and transforming the way ultra-high net worth individuals and those who serve them aggregate, synthesize and visualize their wealth. Now, we are taking a great leap forward to solidify our position as the foremost thought leader in the space with a major rebrand.

Our goal with this rebrand is to more accurately reflect the current state of the Masttro product and team. A future-forward wealth tech company that is here to define the state of our industry, and set a high bar for product innovation and client service.

Key Takeaways

Masttro Unveils Major Rebrand to Cement Its Position as Thought Leader in Wealth Tech

Our founders Javier Gutierrez and Domingo Viesca launched Masttro back in 2010 with a simple yet audacious goal: to reshape the family office and wealth advisor landscape with the power of innovative technology. From the outset, Masttro witnessed and knew firsthand the challenges faced by traditional wealth management practices—fractured data, fragmented analytics, and limited transparency—problems that required innovative solutions. So, fueled by passion and determination, we set out on a mission to bridge the gap between wealth management needs and modern technology.

At the heart of our journey has always been a commitment to excellence and a drive to empower both wealth owners and those who serve them. We started by offering a comprehensive solution for family offices, but over time, our vision expanded to embrace all advisors and stakeholders serving UHNW families. The need for more transparency, accountability, and data aggregation was evident, and we were determined to address it. Today, Masttro stands tall as a global enterprise, connecting wealth owners directly through our proprietary technology and 550+ direct global custodian connections. This allows for a seamless flow of complex data, giving wealth owners invaluable insights through intuitive dashboards and, most importantly, enabling informed decision-making.

Join us as we step boldly into this new era of Masttro.

We believe that excellent service starts from great data, and that belief is at the core of our approach. By consolidating and controlling raw financial information from multiple custodians across borders and asset classes, including real estate, private equity holdings, and passion assets, we empower users to transform their financial information into WealthData. This comprehensive and consolidated data serves as the foundation for informed decision-making, effective communication with stakeholders, and seamless integration with existing technology ecosystems.

And now, the moment we've been eagerly waiting for. Today, we're thrilled to unveil our brand-new look—a rebrand that aligns with our mission to provide a comprehensive view of wealth for both wealth owners and those who serve them. This new brand represents the culmination of years of hard work, dedication, and innovation. We are proud to showcase a visual identity that reflects our commitment to cutting-edge technology, innovation, and above all, you, our valued clients.

Remembering our past and looking towards our future.

Throughout our journey, we have earned your trust, and we honor that trust by assuming the mantle of thought leadership in the wealth tech space. With a successful track record spanning over 13 years, we are proud to continue our innovation and service as a leader in the industry, here since the beginning. Together, with our team of global experts and trusted clients, we will continue to revolutionize the way wealth is managed and optimized.

So join us as we step boldly into this new era of Masttro. Together, we'll redefine what's possible in the world of wealth tech and continue making waves in the industry. Thank you for being a part of our journey, and here's to an exciting future ahead!

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