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Putting the Wealth Owner at the Center of Every Decision
Ultra-high-net-worth individuals (UHNWIs) and their family office executives face one of the most nuanced challenges in wealth management: developing enduring, adaptable investment strategies that preserve and grow family wealth across generations—while aligning a diverse group of stakeholders around a shared family vision.
Key Takeaways
Wealth, after all, is more than numbers—it’s identity, values, and future. It demands governance, managing delicate family relationships and legacy planning.
Yet the data tells a sobering story:
Nearly 70% of wealthy families lose their wealth by the second generation, and 90% by the third.
These outcomes are often the result of poor communication effectiveness, lack of structured governance, fragmented family office operations, and an outdated approach to investment strategies.
So how do successful families buck this trend?
By rethinking how their family office structures are built and operated—from governance to philanthropy, and from tax strategies to alternative investments. And by embracing modern tools, clear decision-making processes, and, above all, a strategy that places the wealth owner and their family at the center, to ensure the next generation is set up for success.
The Evolving Family Office Landscape
Before looking at strategic areas like investment management or succession planning, it's important to understand the types of family offices operating today:
Single Family Office (SFO)
SFOs provide tailored family office services—from tax planning and estate planning to concierge services and direct investments for a single family. They offer maximum privacy and control, but can be a costly exercise without economies of scale.
Multi-Family Office (MFO)
Serving multiple families, MFOs bring together shared resources, experienced professionals, and infrastructure—making them ideal for affluent families seeking comprehensive services without building an entire operation from scratch.
Hybrid Models
Many families choose the best of both: they can outsource select family office functions and retain control over others, like investments, family governance, and strategic planning, often via a combination of digital platforms and experienced advisors.
Secure Visibility for Modern Family Offices
Key Drivers of Family Office Success
The most successful family offices today prioritize:
- Long-term vision and wealth preservation
- Clear governance structures including a family council or board of directors
- Advanced family office software that centralizes data, insights, and reporting
- Access to a broad range of asset classes across both public markets and private markets
- Alignment around family values, philanthropic goals, and sustainability objectives
These priorities are empowered through modern technology that centralizes information and allows them to make informed decisions.
Masttro: Technology Built for the Modern Family Office
Masttro is trusted by global family offices and leading institutions to solve their most complex financial data challenges. Whether you’re managing liquid assets, illiquid assets, or private equity investments, Masttro helps you operate with precision, visibility, and control. Here’s how:
1. Global Wealth Map
Masttro’s interactive Global Wealth Map is the gold standard for asset visualization, giving a clear, interactive view of how private companies, real estate investments, limited liability companies, and private equity funds are structured across entities and generations.
Each node serves as a digital vault, storing key documents, valuations, contacts, and ownership details, and enabling family office advisors and family members to make decisions with full context.
Ideal for: Estate planning, tax optimization, and succession strategies
2. Alternative & Private Market Investments
Alternative investments are no longer a side dish, they’re core to risk management and maintaining a resilient portfolio. From venture capital investments to hedge funds, private debt, and ESG-focused funds, Masttro tracks and analyzes them all, regardless of class or currency.
Features:
- AI-powered document management that automatically ingests and processes capital calls, statements, and valuations
- Real-time reporting on performance, risk, and allocation
- Embedded tracking of green bonds, impact investing, and sustainable investments
Result: Efficient workflows for clearer insights, better reporting and fewer blind spots.
3. Cash Flow & Liquidity Forecasting
Whether it's planning for philanthropic endeavors, capital investments, or generational wealth preservation, cash flow clarity is critical.
Masttro’s cash flow engine offers:
- Month-by-month liquidity forecasting
- Categorized views by entity, asset class, or geography
- Custom alerts tied to financial obligations, tax liabilities, and more
Designed for: High-net-worth individuals and family office professionals that need to act quickly in fast-moving financial markets
4. Multi-Currency, Multi-Jurisdictional Support
With global family enterprises and cross-border financial affairs, families need tools that transcend geographic boundaries.
Masttro provides:
- Multi-currency support with automated FX rate updates
- Region-specific tax reporting and legal structure mapping
- Integrated dashboards for private bankers, tax advisors, and legal counsel
Built for: International families that manage portfolios in Europe, Latin America, the Middle East, and beyond
5. Cybersecurity & Data Privacy
In an era of escalating cyber threats, protecting personal and financial data is a crucial aspect of family office wealth management.
Masttro’s protocols include:
- Military-grade cybersecurity and data encryption protocols
- Client-owned encryption keys
- Private cloud infrastructure per client
- Role-based permissions for family office staff, advisory services, and family members
The result: Confidence, compliance, and peace of mind at all times.
Real-World Case Studies
How are family offices using wealth management technology to enhance their operation? See specific examples of how Masttro empowers both Single and Multi-Family Offices:
Jefferson River Capital
Challenge: Managing a complex portfolio of 200+ private investments
Solution: Masttro’s data aggregation and automation
Outcome: Built a world-class internal system for tracking, reporting, and scaling efficiently.
Read our JRC Case Study.
Futura Asset Advisors
Challenge: Transitioning from a traditional advisory to a multi-family office
Solution: Masttro's comprehensive suite of tools for multi-currency, private markets data, and reporting
Outcome: Elevated client satisfaction and launch of new services with confidence.
Read our Futura Case Study.
Henco Family Office
Challenge: Launching a new single-family office with clarity and transparency
Solution: Leverage key Masttro features like the Global Wealth Map and entity mapping
Outcome: Improved communication, reporting, with clear strategic direction for future generations.
Read our Henco Case Study.
A Strategic Framework for Family Office Excellence
Here’s how successful family businesses build and scale their operations:
Final Thoughts: Plan for the Next 100 Years
Your family office strategy is more than a set of systems - it's a guide to family office continuity, a blueprint for a sustainable future, and a powerful lever to align personal affairs with the broader family culture.
Paired with the right choice of technology, it should not just set you up for the next decade, but for the next generation and beyond.
Discover the Masttro wealth management platform to:
- View and manage all your data in one intuitive platform to get a single, accurate picture of wealth
- Make informed, data-driven financial decisions on any asset class in real-time
- Stay protected by best-in-class cybersecurity and encryption protocols
