Onboarding & Time to Value | Fast-track onboarding using pre-configured templates, automation, and dedicated white-glove teams. | Long onboarding cycle with heavy internal customization required. |
Usability | Designed for UHNW families with a fast, intuitive UX. React-based web and mobile apps offer 2-click navigation and real-time access anywhere. | Built for RIAs; interface can feel complex. Mobile experience is limited and not tailored to family workflows. |
Data Aggregation | 600+ direct custodian integrations. Real-time, global, and reliable. No screen scraping. | Dependent on third-party aggregators and scrapers. Feeds can break or lag. |
Direct Custodian
Connections | Native, direct-to-bank integrations ensure data accuracy and reduce latency or failure risk. | Relies on screen scraping and third-party APIs that introduce risk and delays. |
Data Management | Fully automated reconciliation. DocAI ingests PE/VC docs, extracts terms, calculates IRRs, and maps to the correct holdings. | Manual processes dominate. Limited tools for ingesting alternative asset data. |
Global Wealth Map | Interactive visual map of entities, ownership structures, and asset location. Connects directly to estate and performance data. | Static views with limited structural mapping. Not purpose-built for wealth structuring. |
Private Data | Zero-access architecture. All data is encrypted with client-owned keys—no scraping or aggregator risks. | Data often routed through third parties or screen scrapers, creating security vulnerabilities. |
Automation & Efficiency | Built-in workflows automate report creation, reconciliation, and compliance alerts. Dramatically reduces manual tasks. | High customization effort. Long onboarding. Teams still rely on spreadsheets and custom scripts. |
Client Reporting | Over 150 customizable reports. AI-assisted personalization, full transparency into IRR, TWR, and other key metrics. | Strong standard reporting, but lacks depth in customization or AI support. |
CRM & Task Management | A full family office platform: CRM, task management, secure document vault, billing, legacy simulations, and compliance tools. | Primarily a performance reporting tool with limited operational capabilities. |
Mobile Experience | Mobile-first design supports full platform functionality across iOS and Android. | Mobile available, but lacks parity with desktop version. |
Post-Onboarding Support | High-touch support model with deep platform expertise. Ongoing enablement for every team. | Support gaps post-implementation. Limited access to real humans. |
AI & Future-Proofing | Built-in Co-Pilot delivers AI-driven document Q&A, smart analytics, and conversational data retrieval. Modular roadmap supports scale. | Lags in AI capabilities. No conversational interface. Slower product velocity. |
Pricing | Transparent, fixed-fee model based on platform complexity—not AUM—so growth isn’t penalized. | AUM-based pricing leads to rising fees as portfolios grow. |