If you're searching for the best CRM (Customer Relationship Management) software for your family office, you're likely managing a growing network of relationships, investment opportunities, and operational workflows that demand more structure than spreadsheets and email threads can provide. As family offices become more sophisticated, they require digital tools that bring structure to client relationship management, improve operational efficiency, and enable informed investment decisions across complex portfolios.
That’s where family office CRM software comes in – a tool designed to help investment teams and wealth managers coordinate communications, simplify administrative tasks, and track deal pipelines across an increasingly globalized set of relationships. CRM systems have become foundational for family offices seeking more control over their back-office and front-office processes.
But CRM software has limits. They solve for human coordination, not data intelligence. Let’s clarify.
A family office CRM system centralizes and streamlines:
These systems help teams improve client engagement, standardize reporting processes, and minimize manual data entry for routine tasks. For both Single Family Offices and Multi-Family Offices, they provide structure to human relationships and reduce friction across growing investment ecosystems.
However, it’s important to note that CRMs – as CRM software is commonly referred to – are not designed to manage:
In short, CRMs can help you manage who you're speaking with and what you're working on – but not how your assets are performing.
To address that, family offices also require platforms to handle their complex family wealth data, enabling them to make actionable insights and operate from a single platform that supports more than just communications.
These three CRMs stand out for family offices seeking enhanced coordination across investment teams, human relationships, and business processes:
Salesforce Financial Services Cloud is a popular enterprise-grade CRM tailored for complex, multi-regional family office structures and financial institutions:
Salesforce is a leader in client management and internal coordination, but it must be integrated with dedicated wealth management solutions for investment tracking and actionable business intelligence.
Pricing: Premium, based on features and user volume.
Website: Salesforce Financial Services Cloud
Wealthbox is designed for intuitive adoption and fast deployment. It delivers a simplified but capable solution built for financial advisors:
Wealthbox enables collaboration and efficiency but lacks the aggregation tools and reporting flexibility required for multi-entity, multi-asset wealth environments.
Pricing: Moderate per-user pricing.
Website: Wealthbox CRM
Redtail brings automation and flexibility to CRM processes for financial professionals managing growing relationships:
Redtail delivers better process management for human-driven tasks but requires pairing with a platform that aggregates financial data to support informed decisions.
Pricing: Subscription-based with flexible tiers.
Website: Redtail Technology
When evaluating CRM platforms, family offices should prioritize:
Look for CRMs that connect to your accounting software products, investment dashboards, and digital wealth management platforms.
Select tools that use automation tools to handle administrative burden and improve consistency across internal workflows.
Ensure any CRM you select includes advanced security safeguards, audit tracking, and encryption for client protection.
A CRM can manage the relationship layer – it cannot replace your investment reporting platform or real-time performance tools.
Think of your CRM as the front end of your relationship network – but what powers the back-end intelligence behind your financial operation?
That’s where Masttro steps in.
Masttro is not a CRM. It’s the intelligence layer behind your CRM – the wealth management platform that translates complex, dispersed wealth data into clear, actionable insights that family offices can trust.
Purpose-built for family offices and advisors, Masttro is a powerful, intuitive platform with numerous standout features:
Whether you’re modernizing legacy back-end systems or scaling a next-gen operation, Masttro turns your data into strategy – and your strategy into peace of mind.
CRMs are essential tools for organizing the human side of family office management – relationships, pipelines, and service communications. Whether you're supporting multi-asset portfolios or building a single family office for the next generation, Salesforce, Wealthbox, and Redtail can help organize what’s happening across your team.
But when it comes to aggregating wealth data, analyzing investments across a range of asset classes, and generating aggregate reports that guide informed decisions, CRMs are not enough.
Test-drive a CRM for relationship tracking – and when you're ready to bring your entire financial landscape into full view, speak to us at Masttro.